“OUTSIDE TELEVISION NETWORK“

MARIAH MEDIA AND RESORT SPORTS NETWORK PARTNER TO LAUNCH THE “OUTSIDE TELEVISION NETWORK“ A JOINT VENTURE THAT WILL REBRAND THE EXISTING RSN NETWORK.

Santa Fe, NM – Mariah Media Inc., publisher of Outside magazine, America's leading active-lifestyle publication, today announced a partnership with Resort Sports Network (RSN) to bring Outside's award-winning coverage to life with the launch of the Outside Television Network.

This will be a complete rebranding of the existing Resort Sports Network, the national television network that specializes in creating and distributing outdoor-lifestyle content to premier vacation destinations throughout the country. The network—which currently reaches 61 million viewers annually, is distributed to 110 destinations, and is the number-one-rated channel in its markets as measured by Nielsen Media Research—will debut as the Outside Television Network on June 1, 2010.

The joint venture will unite two prominent leaders with large bases of both active and affluent consumers in the active-lifestyle categories. This unprecedented deal will provide Mariah Media with the means to reach its coveted consumer on all platforms, print, television, and digital. Simultaneously, it allows the Emmy Award winning RSN to leverage the universally respected Outside brand and gives RSN the opportunity to collaborate with Mariah Media's editors on content creation while offering advertisers more multifaceted opportunities.

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